About Us: Say Hi to Hand Customized

Our Story: A Danish Passion for Hand-Customized Shoes

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About Us

Founded in the heart of Denmark, our hand-customized shoe store is a testament to our love for artistry, craftsmanship, and personal expression. As a team of dedicated designers and skilled artisans, we share a common vision: to create exceptional footwear that captures the unique essence of each individual who wears them. Hand Customized is a brand specializing in handmade shoes. The company was founded in Denmark in 2013 and our shop is the first of its kind in Europe.

Our journey began with a simple idea – to combine traditional Danish craftsmanship with contemporary design and innovation. We wanted to offer our customers a truly personalized shopping experience, where they could find shoes tailored to their tastes and preferences. 

Over the years, we have honed our skills and expanded our repertoire to include a diverse range of hand-customized shoe styles, each crafted with meticulous attention to detail. We take immense pride in the quality of our work, ensuring that every pair that leaves our workshop is a masterpiece in its own right.

Our commitment to sustainability and ethical practices is deeply rooted in our Danish heritage. We source only the finest materials, working closely with local suppliers and artisans to minimize our environmental footprint and support our community.

We believe that shoes are more than just functional items – they are an extension of one’s personality and a way to express individuality. That’s why we’re dedicated to helping our customers step into their own unique style, one hand-customized pair at a time.

Our Vision

To become a globally recognized brand synonymous with hand-customized sneakers that inspire self-expression, creativity, and individuality.

Our Mission

  • To offer an unparalleled shopping experience, where customers can discover and design sneakers that celebrate their unique identities and styles.
  • To champion Danish craftsmanship, elevating traditional techniques through innovative design and the fusion of art and fashion.
  • To prioritize sustainability and ethical practices, working closely with local suppliers and artisans to minimize our environmental impact and support our community.
  • To empower our customers to walk with confidence, elegance, and flair, as they step into a world of endless possibilities.

Rene Antines CEO of Freakysoles

The Art of Crafting Custom Shoes: A Behind-the-Scenes Look at HandCustomized©

At HandCustomized©, we understand the allure of owning a pair of truly unique sneakers that reflect your personal style and taste. Our dedicated team of skilled artisans and designers work tirelessly to transform your vision into a wearable work of art, with each step of our meticulous process ensuring that your custom sneakers are not only visually captivating but also comfortable and durable. Here’s a detailed look at how we create your dream custom sneakers:

  1. Concept and Design : The journey to crafting your custom sneakers begins with looking closely at colors, schemes, patterns, and any specific elements we want to incorporate. This collaborative of our team process ensures that the final design aligns with your personal style and desired aesthetics.

  2. Material Selection: Quality is paramount at HandCustomized©, which is why we use only the finest materials for your custom sneakers. From premium leather and fabrics to durable rubber soles, we meticulously source our materials from trusted suppliers to ensure longevity and comfort. Our design consultants will help you choose the perfect materials to complement your unique design.

  3. Deconstruction and Preparation: Once the design and materials are finalized, our skilled artisans carefully deconstruct the base of the shoe, removing any elements that will be replaced or customized. This process allows for a clean canvas to work on, ensuring the utmost precision and accuracy when applying your custom design.

  4. Hand-Painting and Customization: With a prepared base, our talented artists begin the process of hand-painting and customizing your sneakers. Utilizing professional-grade paints and materials, they meticulously apply your chosen design, patterns, and colors, ensuring that each detail is flawlessly executed. For more intricate designs or unique materials, our artisans may also use specialized techniques such as embroidery, laser engraving, or appliqué to achieve the desired effect.

  5. Protective Coating and Finishing: To ensure that your custom sneakers are both long-lasting and resistant to wear, we apply a protective coating after the customization process. This clear, durable finish safeguards your design from scuffs, scratches, and fading, while also maintaining the vibrant colors and fine details. Once the protective coating is dry, our artisans carefully reassemble your sneakers, restoring any original elements that were removed during the deconstruction process.

  6. Quality Assurance and Delivery: Before your custom sneakers are shipped to you, they undergo a thorough quality inspection to ensure they meet our high standards of craftsmanship and durability. Once we are confident that your sneakers are flawless, they are carefully packaged and sent to your doorstep, ready for you to showcase your one-of-a-kind style.

At HandCustomized©, we take pride in our commitment to exceptional quality and customer satisfaction. Our detailed process is designed to create a truly unique and personalized pair of custom sneakers that you can wear with pride, knowing that they are an exclusive reflection of your individuality and style.

Discover Your Unique Style with Our Hand Customized Designs


Browse our extensive collection of shoe styles and designs on the website.


Our skilled artisans will begin crafting your shoes by hand, using the finest materials and techniques.


Once your shoes are ready, we will carefully package them and ship them directly to your doorstep.


Upon receiving your order, slip into your new, one-of-a-kind shoes and experience the unparalleled comfort and style that only hand customized can offer.

Thank you for choosing our hand-customized sneaker store and for allowing us to be a part of your unique style journey. We look forward to crafting a pair that tells your story and enables you to step boldly into a world where artistry and footwear collide.